These days, aside from price, sustainability criteria are playing an ever more important role in purchase decisions.

1.    Is the product of high quality?
2.    Was the product made in an ethically fair manner?
3.    Did the producer comply with all health aspects and specifications?
4.    Did the manufacturing process take account of the latest environmental standards?

In the Ruhr region, companies with the ability to transform the demands of production, service and authentic marketing into sales have the edge on the lead market of sustainable consumption.