For the second time in a row already, after January 2017, the Business Metropole Ruhr GmbH and a delegation hit the road to the start-up hotspot Tel Aviv. Twenty delegation participants, including representatives from companies like Remondis, thyssenkrupp, innogy and Vonovia, wanted to get in touch with innovative start ups and get to know their business models along with the very special spirit of Tel Aviv.

After an introduction to the start up nation Israel by the Israeli-German Chamber of Industry and Commerce, the delegation participants got to know the first potential business partners. The following day was completely focused on networking. At first, eight start-up companies introduced themselves in two pitch sessions on the topics “digital disruption” and “smart mobility”. This resulted in follow-up meetings between the start-ups and individual delegation participants for the next day.

On the CyberWeek, one of the world’s largest cyber security events, our participants from the Ruhr metropolis met start-ups as well as established companies from the areas cyber security, big data, smart city and artificial intelligence. At the same time, the Ruhr metropolis could show in the panel “Teaming for Tech – German Israeli Innovation” more than 120 listeners its density of companies and thus promote the attractiveness of the market and the resulting huge potential for Israeli companies.

The special spirit of Tel Aviv has become perceptible during the “Match for Success” get together under the starlit sky of Tel Aviv. More than 140 guests used the opportunity to get to know the delegation participants in a relaxed atmosphere and to talk about potential business partnerships.

The importance of the willingness to change has been conveyed by the “Innovate or Die” workshop. During this workshop, the guests from the Ruhr metropolis got valuable tips regarding the Israeli workflow and how to make use of the Tel Aviv creativity for their future working methods.

A compact program for two and a half days which resulted in many inspirations, numerous new business contacts and ideas for many follow-up talks in the weeks and months to come.



Your contact person

Frank Speer
Project Manager
Tel.: +49 201 632488-29
Fax: +49 201 632488-99

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