Trade fairs & Events
Trade fairs
Services for entrepreneurs from the wmr
International trade fairs play an essential role in company communications. They offer customers the chance to compare offers and directly follow market developments and current trends. Exhibiting companies can gain new customer contacts or renew existing contacts as well as increasing their recognisability and exchanging information. Trade fairs are among the most important marketing tools and also play a significant role in terms of regional marketing.The Wirtschaftsförderung metropoleruhr economic development agency offers entrepreneurs from the region a special service, helping them to coordinate and organise their attendance at important trade fairs in the region such as ExpoReal in Munich, die MIPIM in Cannes and Boot in Düsseldorf.
The Metropole Ruhr is home to two trade fair grounds itself in Essen and Dortmund. The Messe Essen is Germany’s 8th biggest trade fair site with 45 international fairs and presentations and some 1.5 million visitors each year over the 110,000 sq. metres area. Some 1,000,000 visitors also travel to 40 trade fairs and exhibitions in Dortmund each year. Here, the exhibition area covers 60,000 sq. metres. Five large events halls and numerous conferencing facilities make the region a much sought-after location for trade fairs and conferences.
High intensity contact: trade fairs support sales
The globalisation of the markets has increased the significance of international trade fairs for small and medium-sized companies. Attending a trade fair provides direct and immediate support with further company plans and helps companies with market positioning, the introduction of new products, accessing new markets, sales organisation and observing the competition. Personal contact is at the heart of every trade fair event. Trade fairs bring a high intensity of contacts and are therefore a valuable means of supporting sales.
A glance through the events calendar is recommended so as not to miss any important trade fair dates and other interesting events. It contains all of the business events taking place in the region as well as important dates for North Rhine-Westphalia and top dates for Germany. Interesting events can also be searched for and added to the events calendar. The location search facility also enables users to search for conference, congress and events locations for business events in the Metropole Ruhr.