Global challenges such as climate change, demographic change or resource scarcity require new ideas and solutions. Therefore, more and more traditional enterprises are investing in the Ruhr metropolitan area, for example in the development of integrated energy systems, sustainable water management, environmental or resource management. The industrial core of the region provides a good starting point for these developments.

For these new entrepreneurial activities, we defined eight key markets of the future:

•    Health
•    Resource efficiency
•    Mobility
•    Urban construction and housing
•    Sustainable consumption
•    Digital communication
•    Education and knowledge
•    Leisure and events.

In these lead markets 19 future fields of work have been identified for the Ruhr metropolitan area. They show the process of companies rethinking their market strategies, which has become indispensable for economic growth in the coming years.